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Dieste & Partners has been awarded the $5-6 million Taco Bell Hispanic account.
The Dallas shop won a three-way tussle that included FCB Southern California, teamed with SiboneyUSA in New York, and Mendoza & Dillon of Newport Beach, Calif.
The Irvine, Calif.-based fast-food chain undertook the review after Ornelas & Associates in Dallas resigned the account it held for three years. Agency president Victor Ornelas cited differences over the marketing and creative approach as the reason for the split.
Taco Bell Corp.
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