DGWB won top honors at the Ad Club of Orange County's 1998 Advertising Awards, held last Saturday at the Sutton Place Hotel in Newport Beach, Calif.
The Irvine, Calif., agency's "Farmer" TV spot, created for telecommunications client Qualcomm, was named Best of Show in the broadcast category. The shop also won five gold, 11 silver and four merit awards recognizing TV and print work for such clients as Killer Shake, Surfrider Foundation and Qualcomm.
The Ad Club of Orange County became a member of the American Advertising Federation this year, which changed the Southern California show's entry criteria. The agencies, not just their clients, had to be located within Orange County, which eliminated such previous award winners as San Francisco-based Goldberg Moser O'Neill's work for Kia in Irvine.
Esprit Communications in Corona del Mar took home the Best of Show award in the print category for "America's other drug problem," a piece created for Bridge Medical. The shop also won four gold awards for the work.
Bozell Worldwide's Costa Mesa office captured the most awards, winning golds for its Taco Bell and Kawasaki work, as well as 15 silvers and 10 merits for various clients.
John O'Hurley, the actor who portrays the founder of the famous J. Peterman clothing catalogue on the NBC comedy Seinfeld, served as this year's master of ceremonies.
Other gold award winners included RiechesBaird and Side Show Advertising, both in Huntington Beach; McElroy Communications and Lawrence & Mayo, both in Newport Beach; and Shafer Advertising, Labbe Design Co. and Vic Huber Photography, all in Irvine. Kaelyn Jenkins and Odino Spadavecchio won golds in the student competition.