NEW YORK DeVito/Verdi took best of show in both the broadcast and print categories at the New York Addy Awards on Thursday night for a Meijer TV spot and a Mount Sinai Hospital print ad, respectively.
District 2 of the American Advertising Federation sponsored the creative competition.
DeVito/Verdi's "Boyfriend" shows parents seeing their daughter's scary-looking beau in a Meijer store, but not caring about his looks because they are too busy saving money as they shop. The Mount Sinai ad, "Patricia Puia," pictures a toddler on the beach with the headline, "We turned a child who couldn't hear into a typical 2-year-old who doesn't listen."
"It's pretty unbelievable [to win] for both broadcast and print," said agency principal Ellis Verdi.
The New York shop also won the most gold Addys, taking home 20 for its work on behalf of Meijer, Mount Sinai, Jackson Hewitt and the National Thoroughbred Racing Association, among other clients.
Seventy-eight gold awards were presented. BBDO in New York received 13 golds for its Federal Express, Pepsi's Mt. Dew and Guinness advertising. Ogilvy & Mather in New York won 10 gold Addys for work on behalf of American Express, Miller Lite and IBM, among others. Lowe in New York earned nine golds for ads for MilkPEP and Federated Department Stores' Macy's, among others.
Two Governor's Awards, which honor creativity over several years, were presented. One went to BBDO for ongoing excellence in TV spots, and one went to Lowe for ongoing excellence in print advertising.
The awards presentation was held at the Sky Club in New York.