Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
LOS ANGELES The last two DirecTV spots from Interpublic Group’s Deutsch/LA broke today nationwide.
The agency lost the account last week to BBDO when the client consolidated creative, direct marketing and media buying within Omnicom-owned shops [Adweek, March 1].
“I can tell you this: The Deutsch ads were doing a great job of acquiring new subscribers,” said Neal Tiles, executive vice president of marketing at DirecTV, El Segundo, Calif. “The fact that there was no review is proof that the change was not done out of dissatisfaction.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in