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Automaker Gives G2 180 Days Notice on the $150 Mil. Account
LOS ANGELES–Mitsubishi Motor Sales of America last week put its agency, G2 Advertising, on notice.
“We are exercising our right to review our relationship,” confirmed Kim Custer, director of public affairs and corporate communications at Cypress, Calif.-based Mitsubishi. The automaker is “not entirely satisfied with [G2’s] performance,” added Custer. “That doesn’t mean that they can’t improve their performance in the future.”
Custer said G2 was given 180 days notice last week, as stipulated in its three-year contract which is set to expire at the year’s end.
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