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DALLAS Dell is running its first Spanish-language television commercial in what the company calls a pilot effort.
Independent LatinWorks in Austin, Texas, created the work, the client confirmed.
Client spokesperson Venancio Figueroa described the spot, which is running in Houston, as a TV pilot that “touts the benefits of the brand and communicates that folks can work in Spanish with us.” He said the company plans to evaluate the impact the eight-week run has had on the market to determine future efforts aimed at Latinos.
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