BOSTON The American Legacy Foundation today breaks two spots from its national "Crazyworld" anti-smoking campaign via Havas' Arnold and MDC's Crispin Porter + Bogusky.
"Manipulator" and "Radiation People" highlight different harmful chemicals found in cigarettes, such as ammonia and polonium. The new efforts continue the strategy of portraying a world with cigarettes as surreal and "crazy."
The spots, tagged "Welcome to Crazyworld," will air on The WB and MTV, among others, through August. The executions were jointly developed by Arnold in Boston and CP+B in Miami
The client spends approximately $80 million annually on ads.