Creative Energy has added three new clients.
The Johnson City, Tenn., shop will handle creative and media duties for Teds, a management software company in Marion, Va.; Norton Community Hospital in Norton, Va.; and Asheville, N.C.-based Community Care Partners (CCP), a joint venture among three healthcare, hospice and rehabilitation services in western North Carolina.
"These accounts firmly entrench us as a healthcare player and e-commerce marketer in our region," said agency president Tony Treadway.
Creative Energy's Teds campaign will target IT managers via advertising and direct mail efforts.
Norton Community Hospital—which will be serviced by the shop's Asheville office—will be positioned as an established, well-equipped facility with a strong community outreach focus.
The agency's advertising and public relations campaign will brand CCP as an efficient, low-cost provider of community healthcare services.
Creative Energy's Johnson City locale, on the Virginia-Tennessee border, has become an increasingly important industrial, commercial and residential center serving rural North Carolina, southwestern Virginia and eastern Tennessee.