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CHICAGO Cramer-Krasselt has completed its first round of print and television work for General Nutrition Centers, an account it picked up last November, the agency said on Wednesday.
C-K, whose Milwaukee office contributed to the pitch, bested undisclosed competitors for the business in a review, a representative for Pittsburgh-based GNC said. The rep declined to name the contenders.
GNC, which in 2002 worked with WPP Group’s Young & Rubicam in Chicago, last year hired several agencies on a project basis, the client rep said.
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