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After a year-long review, Winn-Dixie Stores awarded its $42 million marketing account to Cramer-Krasselt.
“It’s been too long,” admitted Winn-Dixie spokesman Mickey Clerc, “but we saw the presentations and made our decision.”
The Chicago-based agency utilized all its resources, including staffers from its Orlando, Fla., Phoenix and Milwaukee units, to defeat 35-year incumbent Cook Marketing Communications of Jacksonville, Fla.
The Bozell Group in New York lent its firepower to Cook during the pitch, including personal appearances by Bozell chairman and chief executive officer Gene Bartley.
The visits triggered speculation that a buyout of Cook was in the works, pending the successful outcome of the review.
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