NEW YORK Crispin Porter + Bogusky and Arnold jointly won the sole Grand Award given to a U.S. agency at the New York Festivals international design and print advertising awards, for their work for the American Legacy Foundation. BBDO took home the most awards overall, winning 19 WorldMedals out of the 260 given out.
The competition awarded five Grand Awards in total. CP+B in Miami and Arnold in Boston landed the award in the best public service advertising category. The work that won, "Free Fact/Urinal/Dog Poo," consists of print advertising that displays guerrilla-marketing tactics at work. "Free Fact" shows an anti-smoking pamphlet stuck on cars' windshields in a garage, while "Dog Poo" features a cutout stuck in dog feces on a street; the cutout reads, "Cigarettes contain ammonia. So does dog poop."
Therapy Films in London won the Grand Award for best design for ads for Blink, a film-production company; that work spoofs 1950s detergent commercials. Williams Murray Hamm in London won a Grand Award for best use of typography for a British Design Council brochure. Devarrieuxvillaret in Paris won the Grand Award for best outdoor advertising for ads for Bocage, a French shoe company. And the Grand Award for best newspaper advertising went to Contrapunto in Madrid, Spain, for a campaign for Sanitas Healthcare Service.
The DDB network took home the second-most number of WorldMedals after BBDO, with 13. Leo Burnett won 10 WorldMedals, and Ogilvy & Mather won five.
More than 6,500 entries from 64 countries were judged during the competition. Founded in 1957, the New York Festivals sponsors six different advertising competitions, including Television and Radio Advertising and Interactive.