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7 Shops Vow to Remain Independent Despite Ties to Global Giant
CHICAGO–The challenge for Hunt Adkins and Core, two of the seven agencies that make up “The Syndicate” network formed by Ogilvy & Mather, will be to hang on to their reputation as independent creative shops despite their new links to the global behemoth.
Core in St. Louis is “fiercely guarding against” a loss of independence, according to agency partner J.C. Dillon. “At the same time, we’re very vulnerable in being so small.”
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