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The St. Louis Addy awards were dominated by shops opposite in size, with Core taking 32 awards, mostly for print work, and D’Arcy Masius Benton & Bowles grabbing 26, mostly in broadcast categories.
Best of Show in the print category went to Fuse for its work for the St. Louis Cardinals baseball team. DMB&B won Best of Show in broadcast for a spot for former client Pacific Bell. Core also picked up two special citations from the judges for design excellence.
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