Copper Offers Chilling Safari Tales in Zoo Spots

Copper Advertising created over-the-top scenarios to convey the dedication of Binder Park Zoo’s staff in a new campaign that promotes the park’s Wild Africa exhibit.

The campaign includes four 30-second TV spots and four outdoor boards.

The spots, shot at the Battle Creek, Mich., zoo, were developed in collaboration with Hungry Man, the New York production company that handles the ESPN and E-Trade campaigns.

The spots show a fictional zoo director named Greg McKnight and “Jon”, the zoo’s field correspondent, who are said to be in Africa.