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NEW YORK Although less than a month old, the video iPod is fast becoming a new advertising vehicle. Burger King is dipping its toes in the water by partnering with Heavy.com to offer consumer-generated videos extolling its brand icon, “The King.”
Burger King interactive shop WPP Group’s VML in New York created the campaign in concert with Heavy.com, a youth-focused broadband video site that features a heavy dose of user-created content. Heavy.com sent out about 25 Burger King masks, created for Halloween by Crispin Porter + Bogusky of Miami, to the site’s frequent contributors.
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