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Team GILD, a consortium of Los Angeles ad agencies, has landed the three-year, $90 million California Children & Families Commission account following a review.
GILD’s four agencies—Greer, Margolis, Mitchell, Burns & Associates, Imada Wong Communications, Lagrant Communications and Durazo Communications—will handle creative and media duties. The consortium beat three other Los Angeles agencies: Asher/Gal & Partners, WongDoody and Fraser Communications. Asher and Runyon Saltzman & Einhorn in Sacramento, Calif., had previously handled project work for the client.
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