Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
NEW YORK Drink three cans of Enviga and you could lose an average of 106 calories. This is the promise Coca-Cola is making in regards to its new line of sparkling green teas launching next month.
The beverage, created in tandem with Nestle, has been a long time coming as word about such an offering began to leak out last year [Brandweek, July 25, 2005]. However, Coke wanted to generate enough evidence to support its claims, as skeptics are likely to abound.
The
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in