Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
NEW YORK Yahoo and Clear Channel Music Group said they have reached a deal to promote Clear Channel concerts through Yahoo’s Web portal.
Under terms of the agreement, Yahoo will provide information on upcoming Clear Channel concerts, along with links to buy tickets, on Yahoo’s home page, Yahoo Music and other parts of the site.
Yahoo said it would tap into the demographic information of its 176 million registered users, displaying ads with upcoming Clear Channel concert information based on ZIP codes.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in