Clarke Goward has been named the first agency for the $1-2 million account of Vermont Country Soup.
The Boston shop is preparing a print and radio campaign to introduce Vermont Country Foods' first branded product. The product will roll out into 35 percent of the U.S. during the upcoming soup season, which begins in October and lasts through the winter.
Clarke Goward's sister shop, Clarke & Co., will handle public relations.
Seven varieties of ready-to-serve soups packaged in 24-ounce glass mason jars will be available.
Flavors range from traditional clam chowder to lentil soup. The new brand will attempt to compete with homestyle versions of Progresso and Campbell brand soups.
The assignment is important for Clarke Goward because it gives it an entrée into the packaged goods space, where the shop has not traditionally been a player, said agency vice president Chris Lawson.
Unlike many local mid-sized and smaller agencies, Clarke Goward has enjoyed some success of late, adding Woodchuck hard cider, Cambridge Savings Bank and project work for Strongbow Cider in the past eight months. All told, the agency has added business worth more than $7 million.