Ciba Sees Media Growth; JWT Steps In

Ciba Vision has awarded its $30 million North American media planning and buying account to J. Walter Thompson following a review sparked by a doubling of its consumer advertising budget.
The Duluth, Ga.-based eye care unit of Novartis chose JWT over five unidentified shops, according to Dave Sanderson, vice president of North American Optics Marketing. JWT’s North America media buying services in New York will be supported by account management handled from Atlanta.
Atlanta-based Adair Greene Advertising was the incumbent and will retain creative responsibility, according to Sanderson.