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NEW YORK Cadillac is launching TV ads for its SRX sports wagon, touting the $38,000 vehicle, which went on sale this month, as a cross between a traditional station wagon and a sports sedan. The effort from Publicis Groupe’s Chemistri in Troy, Mich., includes two 30-second spots that will break Sept. 29.
Print ads that have been running for several weeks in auto enthusiast books will expand into consumer lifestyle magazines in November.
Campaign spend was not divulged, but the company spent more than $220 million on ads last year, per Nielsen Monitor-Plus and TNS Media Intelligence/CMR.
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