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NEW YORK CBS introduced a revamped CBS News Web site that greatly increases the amount of video available to advertisers.
The new CBSNews.com carries 25,000 video clips and will feature fresh news videos throughout the day. CBS Digital, the Viacom network’s Internet arm, will sell 30- and 15-second pre-roll video on the site. Advertisers at launch include Walmart, Ford and Dell.
CBS executives touted the revamped site as a “cable-news bypass,” which will allow CBS News to offer 24 hours of news coverage in an interactive environment.
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