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Jason DeLand has joined Catalyst in the newly created post of svp, business development—the first hire of note for the three-principal ad agency, which opened in January.
DeLand, 26, will oversee Catalyst’s business development and work on some accounts.
He most recently was svp of sales and marketing at Pacific Century Cy berworks, a Hong Kong-based telecommunications company.
Prior to that, he held several new-business posts during a two-year period at TBWA\Chiat\Day in New York, including new business director.
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