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CHICAGO Car-X has contacted agencies about its $3 million account, which it may unbundle, a company executive said.
The Chicago-based chain’s consolidated account has been at Grant Jacoby here for almost five years. The client has gathered capabilities from several Chicago-area shops and expects by next week to have a group with which it will schedule presentations, said Allison Bauman, advertising manager.
“We’ve been exploring options, including a la carte creative, a la carte media,” Bauman said.
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