Car Dealer Driving His Own Ads

Avalanche Players Pitch In for C-K Effort
LOS ANGELES–Cramer-Krasselt uses pro hockey players to help promote a chain of Denver car dealerships, but the real star of the TV campaign is the owner himself.
Kent Stevinson has been appearing, if reluctantly, in ads for his six Stevinson Automotive shops since the Phoenix shop won the account in 1995. This time, the Colorado Avalanche’s Joe Sakic and Peter Forsberg lend a hand.
In one spot, Stevinson asks Sakic to write “To Kent, my bestest buddy, Joe Sakic.”