Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
NEW YORK Raisins were last seen dancing in TV spots in the 1980s. But the California Raisin Marketing Board’s new “Wise choices” campaign will give the fruit a loftier Zen twist, touting them as a convenient, wholesome snack that delivers quick energy for healthy lifestyles.
The Fresno, Calif., CRMB, an industry trade group for raisin growers and marketers like Sun-Maid, said it is committing $4.6 million behind a marketing budget that includes print, via MeringCarson, Sacramento, Calif.,
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in