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For the last 15 years, Warren Siddall has worked on the client side as director of advertising and media services at pharmaceutical giant GlaxoSmithKline. Now, he switches sides to join R.J. Palmer Media Services, but it’s far from unfamiliar territory.
“I came from an environment where media was not in isolation,” said Siddall, 53, who became vp of business strategy at the New York-based independent media shop last week. “It was part of the marketing process.
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