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Lloyd Wolfe, set to join Cincinnati’s Barefoot Advertising as creative director in October, appreciates having the right tools for every job.
Wolfe previously was creative director at Robley Advertising in Portland, Ore. There, he lived in an 8,500-square-foot warehouse, where he kept a forklift and engaged in his passions for construction projects and fixing old trucks. “I’m a tool freak,” said Wolfe. “I basically designed and rehabbed the whole place.”
Wolfe will oversee 18 staffers, taking over day-to-day creative operations at the $45 million shop from Doug Worple, who remains president and executive cd.
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