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NEW YORK Allstate is hoping to change the conversation about auto insurance from price to selection with a new product, Your Choice Auto, that it will back with a national TV campaign in the fourth quarter.
Your Choice refers to three different packages offering different variables like repairs, towing and deductibles.
“It’s a crucial step in the total transformation of Allstate,” said CMO Joe Tripodi, adding that Your Choice will “take us out of the noise and continual shouting about price.”
The
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