Burnett Puts True Value's Focus on Co-op Members

CHICAGO – Leo Burnett this week begins a new campaign for hardware co-op True Value showcasing the commitment of those who operate its independently owned stores.
The estimated $30 million campaign introduces a new tag line, “Anything to help,” which replaces “Help is just around the corner.” The new line will appear in all TV, print, circular and in-store advertising.
The campaign begins with a pool of four 30-second TV spots, each of which recreate an actual experience reported by a True Value retailer.