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Kellogg’s Food Away From Home division has shifted its advertising to Marriner Marketing Communications.
The Columbia, Md., shop de feated Chicago’s Leo Burnett, Noble & Associates in Springfield, Mo., and an un disclosed Midwest agency to win the estimated $5-10 million account.
The business-to-business win encompasses the combined Kellogg’s and Keebler food-service segment (cereals, crackers and snacks) marketed to restaurants, schools, colleges and convenience stores.
Prior to the consolidation that triggered the review, Burnett handled Kellogg’s b-to-b business, while Keebler’s food-service account was at Noble.
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