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General Motors is teaming with General Mills and Nike for a summer marketing campaign that will put the Buick Rendezvous sport utility vehicle on the front of Wheaties cereal boxes. It is believed to be the first time a non-NASCAR GM vehicle has adorned a cereal box.
The promotion will enable consumers to score Nike golf equipment by mailing in Wheaties proofs of purchase. Buick spokesman Tiger Woods will also appear on cereal boxes featuring the Rendezvous.
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