Broad Street Makes Its Move

Broad Street has ac-quired the staff and clients of Cosmic Blender, forming an enhanced-marketing operation that executives hope will have a greater impact on the marketplace than either agency could on its own.

Broad Street’s Lee Rubenstein heads up the merged company as vp, general manager. Bill Churchill, founder and owner of Cosmic Blender, will hold the title of director and continue working on client business.

Terms were not disclosed, though sources said that Broad Street acquired Cosmic Blender in a cash-only deal.

The reconfigured agency em-ploys about 40 full-time and freelance personnel; its billings are estimated at $10 million.