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Lopez Negrete Communications encourages Hispanics to reach for the brass ring in its first major multicultural branding campaign for Bank of America.
“Creemos en ti” (“We believe in you”) is the tagline for a series of seven Spanish-language television commercials designed to convince Hispanics that Bank of America can help them achieve a better quality of life.
The client’s $40 million campaign, which also targets Asians and African Americans, breaks this week on national cable networks Telemundo and Univision and in spot cable markets such as Dallas and Houston.
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