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DETROIT — Blockbuster will break a new campaign from Doner during Sunday’s Super Bowl telecast.
The 30-second spot, a late entry to the game, will air either at the end of the third quarter or beginning of the fourth, depending on timeouts and other factors, said Pat Baskin, a representative of the Southfield, Mich., agency. Blockbuster’s media buyer, Camelot Communications, purchased the time within the last week.
The campaign brings back Blockbuster’s long-running tagline, “Make it a Blockbuster night,” which replaces, “Bring entertainment home.”
The
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