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Whopper-flavored dog food will not be coming to a store near you, though a manufacturer pitched the idea to Burger King. However, the chain is for the first time in decades dabbling in licensed goods.
New BK-branded items on the horizon include T-shirts, backpacks, lunch boxes and Halloween costumes.
“We’re putting together a lifestyle program as a way to quickly reach consumers,” said Carole Francesca, president of Broad Street Licensing Group, Montclair, N.J., which won the account at the end of April.
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