Beer War Rises to Federal Level

CHICAGO The National Advertising Division of the Council of Better Business Bureaus said it would refer Anheuser-Busch’s challenge of Miller Brewing’s “More flavor, more taste” claims to the U.S. Alcohol and Tobacco Tax and Trade Bureau, which already is reviewing the Milwaukee brewer’s campaign for fairness and truthfulness.

A-B brought complaints about the truth and accuracy in its competition’s ads for Miller Lite and Miller Genuine Draft before the advertising industry’s self-regulatory forum. NAD invited Miller to an inquiry, but Miller declined to participate.