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DiZinno Thompson, San Diego, Calif., is launching an estimated $10 million creative and media campaign for San Diego-based Barona Casino to coincide with the Super Bowl.
The shop, which handles such clients as the San Diego Convention and Visitors Bureau and Upper Deck Trading Cards, plans to launch one 30-second spot during the pre-game show and another during the game.
The campaign includes a series of TV spots featuring Colin Mochrie- star of ABC’s “Whose Line is it Anyway?”
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