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CHICAGO Anheuser-Busch is about to debut folksy TV ads in its bid to be more local by loosening compliance standards for its wholesaler network, giving distributors more flexibility to be entrepreneurs.
“Anthem,” a new spot from Omnicom Group’s DDB Chicago, debuts today on budweiser.com before airing during kickoff telecasts of the National Football League season.
The creative features everyday Americans—farmers, police officers, tailgaters before a football game, friends playing softball—and song lyrics: “This is who I am, this is where I’m from; This is what I believe in when the day is done; This is Budweiser, this is beer.”
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