Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
NEW YORK Avenue A/Razorfish said it would expand into Europe’s second-largest Internet market through the purchase of Neue Digitale, a Frankfurt, Germany-based Web shop.
The acquisition is the second in the past two weeks for Avenue A/Razorfish parent aQuantive, which bought Australian shop Amnesia on July 24. Neue Digitale joins DNA, bought in December 2005, as Avenue A/Razorfish agencies in Europe.
Under terms of the deal, aQuantive will pay $5.6 million, based on a three-year earnout provision.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in