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NEW YORK AQuantive promoted Clark Kokich to be worldwide president of its expanding Avenue A/Razorfish agency.
Kokich, who headed Avenue A/Razorfish’s West Coast operations, will oversee Avenue A/Razorfish’s three regional units, set plans for the agency’s planned international expansion, and develop best practices to be used in all regions.
Bob Lord and Dave Friedman, presidents of the agency’s east and central divisions, respectively, will report to Kokich. A new head of the west division would likely be named, said Brian McAndrews, aQuantive’s CEO.
Kokich,
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