NEW YORK Atmosphere BBDO here said Tarik Sedky would join the agency as managing director of client services.
Sedky, 40, comes to the Omnicom Group Web shop from mcgarrybowen, where he was a managing director and worked on the Verizon and Pfizer accounts.
The hire is the second executive from the traditional side brought on to Atmosphere BBDO in recent months. In November, Atmosphere BBDO hired 10-year BBDO veteran Michael Aimette as executive creative director.
Sedky will report to Atmosphere BBDO CEO and chief creative officer Andreas Combuechen.
Prior to his two-year stint at mcgarrybowen, Sedky was director of new media for Accenture from 2001 to 2004. He was an account managing director at Young & Rubicam in New York from 1995 to 2000, working on the MetLife and DuPont accounts.