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NEW YORK AQuantive’s Atlas Solutions ad-management division said it has released it rich media product that allows advertisers to serve, manage and track animated online ad campaigns.
Atlas Rich Media works with a handful of Flash formats, including expanding, floating and streaming video ads, allowing agencies to manage their rich media and non-rich media campaigns together. The technology is being used by Atlas clients Crispin Porter + Bogusky, Doner, Kadium and Real Branding. More than 250 Web publishers are accepting Atlas Rich Media placements, and Atlas executives said the major portals are running campaigns.
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