Ask Jeeves Gets 'Intuitive' in Ads, Without Butler's Help

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After a year and a half of minimal advertising, search-engine company Ask Jeeves is launching a $6 million print and outdoor campaign from TBWA\Chiat\Day in San Francisco.

“They are known for questions, and we want them to be known for answers,” said Michael Allen, president and director of client services at TBWA/C/D. “They’re known for searching, and we want them to be known for finding.”

A billboard going up in six cities next month pictures a dog, a shark and a monster and ask viewers to “Find the suitable pet.”



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