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CHICAGO Choice Hotels will be the exclusive hotel category advertiser in NBC’s telecast of the 2006 Winter Olympics in Torino, Italy, from Feb. 10-26.
Additionally, Choice will air 75 radio spots during Olympic broadcasts on Westwood One’s network featuring the voice of Phylicia Rashad.
The television spots, via Arnold in McLean, Va., will promote the chain’s spring program, “Stay 2 times. Earn a free night.” Travelers who belong or enroll in Choice Privileges, the company’s frequent-guest program, qualify for free lodging when they stay two separate times at any Comfort Inn, Comfort Suites, Quality, Sleep Inn, Clarion or MainStay Suites brand.
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