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DETROIT — Arnold’s first TV spot for the new Volkswagen Beetle convertible breaks this week, a VW representative said. The commercial is an adaptation of a teaser spot that’s been running in 4,000 movie theaters nationally for several weeks and showed only part of the vehicle.
The entire Beetle is shown in the 60-second TV spot and a new theater version, which will continue to air.
Volkswagen of America is aggressively courting consumers even before the arrival of the Beetle convertible in showrooms.
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