Armour Golf Seeks Agency Link

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Client Shops Creative After Split With Leap
CHICAGO–Having ended its three-year relationship with The Leap Partnership earlier this year, Armour Golf is searching for a Chicago-area agency to handle print and TV creative for the 1999 links season.
Marketing executives from the Morton Grove, Ill.-based golf club maker will visit agencies this week before selecting six for an in-house presentation on Oct. 22, said marketing manager Katie Buerkle. Armour plans to concentrate next year’s advertising on its 845 line of irons, which come in titanium-faced and oversized models, Buerkle said.




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