'Apprentice' Partners in Dramatic Twist

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NEW YORK Mark Burnett Productions is suing the entertainment marketing firm credited with bringing Procter & Gamble’s Crest, Levi’s and Mars to The Apprentice for allegedly deceiving clients and charging up to two and a half times Burnett’s fees for securing the product placements.

The suit, filed on March 3 in Los Angeles Superior Court, presents a cautionary tale for marketers who rely on third-party intermediaries to navigate the sometimes complicated corridors in Hollywood. In it, Burnett alleges that Los Angeles firm Madison Road told clients it was affiliated with Burnett in order to secure their business when no prior relationship existed.

According



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