APL Reshapes Flagship

Hadala and Puris Bolster Creative, Account Ranks
NEW YORK–Ammirati Puris Lintas has made sweeping changes in its management ranks, just one month after former consultant Rick Hadala joined as North American chief executive.
Both Hadala and APL Worldwide chairman Martin Puris said the moves are designed to help the agency provide “comprehensive marketing strategy” to clients.
The appointments, which include a new creative team in the flagship office here, come as the shop faces challenges with some key client relationships and looks to improve overall creative output, sources said.
Roger Bentley and Rob Feakins were named co-creative directors, replacing Tom Nelson and Mark Johnson, who depart after two years.