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After a sluggish year in which it won no new business, Campbell-Ewald/West is hoping some added executive firepower can make a difference.
The Warren, Mich.-based agency is sending Jeff Scott, president of integrated account services, to work part-time at the Los Angeles office, which completed a reorganization last year.
Scott, 41, will spend time at both offices. In L.A., he will search for ways to improve the new-business win percentage. The drought last year, he said, was not the result of any deep-rooted problems at the office.
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